Shifting Expenditure Patterns in Urban India: A Fascinating Journey! πŸŒ†

Ahtiqurrahman
2 min readFeb 27, 2024
Courtesy TOI news paper 27–02–2024

πŸ“Š Shifting Expenditure Patterns in Urban India: A Fascinating Journey! πŸŒ†

As we step into the dynamic world of economic trends, let’s explore how the spending landscape in urban India has evolved over the past few decades. πŸ“ˆ

From Roti to Beverages: A Transformational Shift

Traditionally, our food basket was dominated by cereals-staples like rice and wheat. But times have changed! 🍚πŸ₯– The winds of economic growth and shifting lifestyles have brought forth intriguing changes in our consumption patterns. Here are some key takeaways:

  1. Cereals vs. Beverages: The share of spending on cereals has witnessed a decline, while beverages have surged ahead. β˜•πŸ₯€ It’s like our morning chai has become as important as our daily roti! πŸ™Œ
  2. Processed Food: The rise of processed food-convenient, ready-to-eat meals-has been remarkable. 🍱🍟 Our busy lives demand quick fixes, and these tasty treats fit the bill.
  3. Health and Education: Non-food expenditure has seen a boost. πŸ₯πŸ’‘ Expenses on health, education, and other services have risen steadily. We’re investing in our well-being and knowledge.

Urban vs. Rural: A Tale of Two Wallets

  • In urban areas, the spending gap between food and non-food items is narrower. πŸ™οΈ
  • Rural areas still allocate a higher proportion of their budgets to food. 🌾

States in the Spotlight

  • High per-capita expenditure states lead the way in both urban and rural domains. πŸ’°
  • Fewer states in urban areas surpass the all-India average, but rural areas show more diversity. 🌏

What Does It Mean for India?

Our consumption choices reflect economic shifts, societal changes, and individual aspirations. As we sip our morning coffee and crunch on those potato chips, we’re part of a larger narrative-a story of progress and adaptation. πŸ“šπŸŒŸ

Let’s keep the conversation going! How have your spending habits evolved? Share your thoughts below. πŸ‘‡

#EconomicTrends #ConsumerBehavior #UrbanIndia #ChangingLifestyles

Source: β€œAn Analysis of Changing Rural-Urban Consumption Pattern in India” by Sonika Gupta and Prof. Kalpana Singh.

πŸ”— Read the full study

Originally published at https://www.linkedin.com.

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Ahtiqurrahman

Auto industry pro, entrepreneur, consultant, & writer. 20+ years of diverse experience, co-founder of Satiate Consulting & innovator in profit-driven solutions